Ski season is right around the corner, and travelers are already locking in their winter getaway rentals across Summit and Eagle County. Whether your home is in Breckenridge, Keystone, or Vail, now’s the time to make sure your property stands out and performs at its best this season. Here are our top tips to help you attract quality guests, maximize revenue, and protect your investment.
Before the snow starts falling, take time to review local short-term rental (STR) regulations and HOA requirements. Many mountain towns have updated their rules in recent years, some now require licensing, permit renewals, or a minimum night stay.
It’s also a good idea to consult with a tax professional who understands short-term rental income to ensure you’re compliant with both local and federal tax laws. A little preparation now can prevent costly surprises later.
Double-check that your homeowner’s insurance covers short-term rentals and any potential damages from guests. Consider adding a rental rider or separate STR insurance policy to protect yourself.
You can also require renters to purchase damage protection for a small fee. This gives both you and your guests peace of mind in case something goes wrong. And don’t overlook liability coverage, it’s worth the investment should someone get injured on your property.
Guests are looking for comfort, cleanliness, and a touch of luxury when booking their ski vacation. Start each season with a professional deep clean, carpet refresh, and basic maintenance check. Small upgrades can go a long way, think new bedding, upgraded kitchenware, fresh paint, or updated tech like smart TVs or keyless entry.
And don’t underestimate the little things: quality toiletries, cozy throws, and a welcome basket of local goodies can help create memorable experiences that turn first-time guests into repeat visitors.
Your listing is only as good as its presentation. Invest in professional photography that highlights your home’s best features, views, fireplaces, open layouts, or proximity to the slopes.
Refresh your listing photos and description annually to reflect any updates or new amenities. Be sure to emphasize location benefits, like access to ski lifts, shuttle stops, or après-ski dining nearby. Include a digital guidebook or printable local recommendations to make guests’ stays smoother and more enjoyable.
If you’re not local, a property manager or co-host can be a game-changer. Many companies handle marketing, bookings, maintenance, guest communication, and cleanings for a percentage of your revenue.
When choosing a manager, ask to tour other properties they oversee, cleanliness and responsiveness are key. A well-managed, well-reviewed property pays off through repeat bookings and higher nightly rates.
The ski rental market is competitive, but with a little preparation, your property can shine this season. Focus on compliance, comfort, and marketing, and you’ll be well-positioned for a successful and stress-free winter.
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